Why 2026 has been a devaluation year
The structural force behind 2026's changes is visible on the issuers' own balance sheets. Across the major public hotel chains, unredeemed points represent more than $11 billion in liability. Marriott's most recent annual report lists roughly $3.99 billion in deferred revenue tied to Bonvoy's points liability, Hilton's figure sits near $2.91 billion, and Wyndham around $1.5 billion, with IHG, Hyatt, Choice, and Accor adding several billion more. That liability is an obligation the companies must honor but may reprice. Every year a program leaves its award values unchanged while cash rates rise, the real value of each outstanding point falls. When a program formally raises award prices, it is converting that gradual erosion into a discrete event. This is why devaluation is less a series of isolated decisions than a recurring feature of the model. Regulators have noticed. The US Department of Transportation opened a probe in 2024 into the rewards programs of American, Delta, Southwest, and United, citing concerns about reward devaluation, dynamic pricing, hidden fees, and reduced competition. That probe has not reversed the broader trend, but it frames 2026's changes as part of a contested landscape rather than settled practice.
Hotels: Hyatt's May 2026 chart overhaul
The most significant hotel change of 2026 was World of Hyatt's award chart revision, which took effect May 20, 2026. Hyatt replaced its three-tier demand pricing (off-peak, standard, peak) with five tiers (Lowest, Low, Moderate, Upper, Top) across its existing eight categories. It was the program's most structural change since the 2021 introduction of off-peak and peak pricing. Independent analysis after the change found award prices rose roughly 7.8 percent on average, with some high-demand nights climbing far more, by some accounts up to 67 percent. Top-tier Category 8 nights can now reach substantially higher point prices than before. Importantly, the change was not uniformly negative: lower-category properties such as Hyatt Place and Hyatt House saw some nights drop by hundreds to a thousand points, and Hyatt stated the move to the highest Upper and Top tiers would be gradual in 2026, affecting a limited number of nights initially. Despite the increase, independent valuations still place Hyatt points as the most valuable major hotel currency, with well-chosen redemptions delivering roughly 1.8 to 2.5 cents per point. The change narrowed Hyatt's lead but did not erase it. The practical effect is that Hyatt's signature predictability is now slightly softer, with demand-based variation inside what had been a cleaner fixed chart.
Hotels: Marriott and Hilton continue their drift
Marriott Bonvoy did not make a single dramatic 2026 announcement on the scale of Hyatt's, but it continued the dynamic-pricing tightening it began in 2024. Independent valuations now place Bonvoy points around 0.65 to 0.8 cents, down from roughly 0.9 cents five years ago. Because Bonvoy prices track cash rates with no published ceiling, the erosion is continuous rather than event-driven, which makes it harder to spot but no less real. Hilton Honors carries the lowest per-point value of the major programs, around 0.4 to 0.45 cents and trending down. Its late-2025 devaluation pushed several aspirational properties past the old 150,000-point ceiling, with some top resorts now requiring 200,000 or more points per night and no published cap. Hilton offsets this with high earning rates and free-night certificates, which gain relative value as award prices climb, but the underlying point continues to weaken. The pattern across both programs is the same: dynamic pricing transfers risk from the issuer to the member. When you hold a dynamically-priced currency, you are exposed to repricing at any time, which is precisely why earning for near-term specific trips beats long-term accumulation in these programs.
Airlines: earning rules tighten in 2026
On the airline side, 2026's changes have centered on earning rules and the growing tilt toward co-branded cardholders. United changed its MileagePlus earning rules for flights booked on or after April 2, 2026. Per reporting, the changes give cardholders higher earning power and at least a 10 percent discount when booking award tickets with miles, while non-cardholders earn fewer miles, and regular members now need a qualifying United card to earn miles on basic economy tickets. Delta has continued its revenue-based approach, where SkyMiles are earned on ticket price rather than distance, and confirmed that its cheapest Main Basic tickets do not earn miles at all. The trend across the major US carriers is consistent: miles are increasingly tied to spending, fare type, credit card use, and demand rather than to distance flown. American kept its AAdvantage status and award levels unchanged for the 2026 program year, offering relative stability that stands out against its peers. The co-branded card economics explain much of this. Reporting indicates Delta received $8.2 billion from American Express in 2025, and American earned $6.2 billion from card partners. When card revenue is this central, programs optimize for cardholders, which is the throughline of 2026's airline changes.
Where the valuations landed in 2026
Independent valuations help quantify the year's drift, though they are estimates that change monthly. On the airline side, TPG's 2025 data-backed valuations placed American AAdvantage around 1.55 cents, United MileagePlus around 1.3 cents, and Delta SkyMiles around 1.15 cents, with other published trackers showing SkyMiles drifting toward roughly 1.1 cents. The ordering is notable: Delta's program carries the highest total valuation as a business, recently assessed above $31 billion, yet its individual miles are valued lowest, a reminder that program scale and per-mile value are different things. On the hotel side, the 2026 picture places Hyatt highest at roughly 1.65 to 1.8 cents per point, Marriott around 0.65 to 0.8 cents, and Hilton lowest near 0.4 to 0.45 cents. Transferable bank points sit above all hotel currencies, with Chase Ultimate Rewards around 2.05 cents, precisely because flexibility lets holders route to whichever program offers the best value at booking time. The consistent lesson from the numbers is that flexibility commands a premium in 2026. A point you can move to several partners is worth more than a point locked to one program that may devalue, because optionality is itself a hedge against the repricing risk that defined this year.
How to protect your points in a devaluation year
Three practical rules follow from 2026's pattern. First, earn for specific trips, not as a store of value. If you are accumulating Bonvoy or Hilton points with no trip planned in the next 12 to 18 months, you are holding a currency whose issuer has both the incentive and the ability to devalue it, often without warning. Earn with a redemption in mind. Second, treat the window between a devaluation announcement and its effective date as the best redemption moment of the year. Marriott has historically given several weeks of notice; Hyatt gave roughly three months before its May 2026 change. That window is when you can lock in old pricing, and it is often the single most valuable opportunity a program offers annually. Third, prioritize transferable bank points over committing to any single program in advance. Keep points flexible until you have confirmed a specific high-value award, then transfer at the 1:1 ratios most programs offer. This preserves your ability to react to devaluations rather than absorb them. The combination of these three habits will not make you immune to repricing, but it shifts the odds meaningfully in your favor.
An illustrative scenario: Wei reacts to an announcement
Consider a typical scenario. Wei Chen, 35, a consultant in San Francisco who puts roughly $8,000 per month on cards and holds a large flexible Ultimate Rewards balance, learns in February 2026 that Hyatt will change its award chart on May 20. We can illustrate how the three rules apply without claiming an actual booking. Because Wei earns transferable points rather than committed Hyatt points, he is not exposed to the devaluation until he chooses to transfer. He identifies a Hyatt property he plans to visit in the summer, confirms award availability under the old chart, and books before May 20 at the lower pre-change price. Suppose the stay priced at 21,000 points per night under the old chart against a published cash rate near $420; that locks in roughly 2 cents per point before the increase took effect. Had Wei held committed Hyatt points and waited, the same stay after May 20 might price higher under the new five-tier system, reducing his value per point. By keeping points flexible and acting in the announcement window, he captured the better rate. The figures are illustrative and based on published charts, but the behavior is the point: flexibility plus timing protected his value in a devaluation year.
Frequently asked questions
What was the biggest points devaluation of 2026?
World of Hyatt's award chart overhaul, effective May 20, 2026, was the most structurally significant hotel change. It moved from three pricing tiers to five, raising award prices roughly 7.8 percent on average with some nights far higher, though some lower-category properties got cheaper. It was Hyatt's largest chart change since 2021.
Why do loyalty programs keep devaluing points?
The major hotel chains alone carry over $11 billion in outstanding points liability. Each program has a financial incentive to reduce what a point is worth over time, and dynamic pricing makes this continuous. Airlines face similar pressure and have tied earning more closely to spending and cardholder status.
How can I protect my points from devaluation?
Earn for specific near-term trips rather than holding points indefinitely; redeem in the window between a devaluation announcement and its effective date; and keep points in flexible bank programs that transfer to multiple partners, so you can route to whichever program offers the best value at booking time.
Are airline miles also being devalued in 2026?
Yes, primarily through earning-rule changes. United revised its MileagePlus earning for flights booked on or after April 2, 2026, favoring cardholders. Delta continues a revenue-based model where the cheapest fares earn no miles. American kept its AAdvantage award levels unchanged for 2026, a relative outlier in stability.
Disclaimer: This article is for informational purposes only. Points values, transfer rates, and program rules change frequently. Always verify the latest terms directly with the issuer or program before applying or redeeming.